This summer it is “boho” chic. Last summer, it was preppy sailor simplicity. In the late 90’s it was the grunge look. Yellow is the new black. Jeans are the new business casual. And on. And on. Yes, I am writing of fashion trends. The latest look, style, and color floods the covers of magazines, the shelves of retailers from Saks to H & M, the bodies of celebrities and television characters and, undoubtedly, is able to get enough of us to buy into it (literally and figuratively) to validate the whole cycle. So, while most of us are easily able to grasp this continuously perpetuating cycle of saturating the public with the latest, greatest duds, questions remain: how does a trend start? Who makes this decision? Why does it work?
Well, to be perfectly honest, there is no definitive answer to the myth that is a fashion trend. But, while the exact formula is beyond the consumer, we can be sure that it takes the work of several different interdependent fashion industry professions to convince us that espadrilles, suspenders, and terry-cloth suits are worthy of our